Freysig — Luxembourg SARL — Est. 2016

European companies
that want to grow
across borders need
someone who has done it.

Senior commercial leadership for cross-border market entry, international B2B sales, and business development across Europe. Structured as a consulting mandate, interim role, or long-term advisory.

Start a conversation What I do
20+
Years in European B2B
22+
Countries covered
€20M
Peak P&L managed

About Freysig

Built to do the work others only advise on.

Freysig is the professional vehicle of Benjamin Chavel-Schenk, a commercial leader who has spent 20 years opening markets, building pipelines, leading international teams, and running his own manufacturing company end-to-end.

The mandate is simple: help European companies grow across borders, and be prepared to get in the room to make it happen. Not to hand over a strategy deck and walk away.

Engagements are structured to fit the situation: a consulting mandate via Freysig, an interim commercial leadership role, a long-term advisory position, or a board mandate. The result is the same in all cases: traction in markets that were not moving before.

  • LanguagesDanish, German, English (native) · French, Norwegian, Swedish (working)
  • GeographyBeNeLux, DACH, Scandinavia, Southern Europe, CEE
  • SectorsConstruction, Industrial, Automotive, FMCG, Clean Energy
  • BasedLuxembourg — available across Europe
  • StructureLuxembourg SARL, founded 2016
  • AI in practiceApplied daily across research, pipeline and content

What I Do

Commercial leadership, not consulting theatre.

Every engagement is built around a concrete commercial objective. The structure is flexible. The output is not.

01
Cross-Border Market Entry

Full go-to-market design for companies entering new European territories: market sizing, channel selection, partner identification, pricing strategy, and the first 90 days of execution. Delivered in the language of the market.

02
International B2B Sales Leadership

Interim or consulting commercial leadership for companies that need a senior person in the room: key account development, specification selling, negotiation, pipeline management, and team coaching across European markets.

03
Export Strategy and Development

Built for companies, including those eligible for Danish export grant programmes (up to DKK 300,000 co-funded through EU funding), who need a structured, executable export growth plan and someone to drive it forward.

04
Board Mandates and Advisory Positions

Strategic counsel at board level for companies operating across European markets. Useful when a business needs commercial perspective, international experience, and network access without adding a full-time executive. Available as a non-executive board member or advisory board position.

Track Record

Numbers that were real at the time.

65%
German market growth
During the 2008-2009 financial crisis, while reaching 100% of new-customer targets simultaneously.
28
New customers in 18 months
Lifting regional turnover by 76% across 20+ European countries at Trigano Group.
€5M
Brand built from zero
Founded, built, and ran Viking Trailers end-to-end: production, team, P&L, and a B2C e-commerce channel across Europe.
€20M
P&L responsibility
BeNeLux territory at Guardian Glass. Key win: Realex — 15,000 m² façade specification secured from developer to installer.

Board Mandates

Commercial experience at board level.

Many boards are strong on finance, governance, and operations. The gap is often commercial: someone who has opened markets, built pipelines across cultures, and understands what growth actually looks like when you are trying to sell into Germany, Belgium, or Sweden from outside those markets.

A board mandate with Freysig brings 20 years of European cross-border commercial experience into the boardroom. Available as a non-executive director, advisory board member, or commercial board observer, depending on what the company needs and what governance structure fits.

Particularly relevant for founder-led or owner-managed businesses preparing for international expansion, managing a commercial leadership transition, or seeking an independent perspective on growth strategy at a critical moment.

  • What I bring European commercial network, cross-border market entry expertise, multilingual reach
  • Sectors Construction, industrial manufacturing, FMCG, clean energy, automotive
  • Markets BeNeLux, DACH, Scandinavia, Southern Europe, CEE
  • Structure Non-executive director, advisory board, board observer
  • Languages Conducts board work in Danish, German, English, French
  • Commitment Typically 4-6 days per year, scalable by mandate
For companies expanding internationally

You have a product that works at home and a conviction that it will work in other European markets. You need a board member who has done this, not just read about it.

For owner-managed businesses in transition

A founder stepping back from day-to-day operations, or a family business moving toward professionalised management. An independent commercial voice on the board that is genuinely independent.

For PE-backed or investor-led companies

Where the investor thesis depends on European commercial traction and you need someone on the board who can hold management accountable to a cross-border growth plan.

Who I Work With

The mandates that make sense.

European companies entering new markets

Companies with a proven product or service in their home market that need a structured, executed approach to cross-border growth. Typically €5M to €100M in revenue, looking for a senior commercial partner rather than a junior analyst.

Market entry
Construction and industrial sector clients

Companies in construction, façade, architecture, industrial manufacturing, and adjacent sectors operating across BeNeLux, DACH, and Southern Europe who need specification selling, key account development, or territory leadership.

Specification selling
Danish companies seeking export grants

Danish companies eligible for state-co-funded export programmes (up to DKK 300,000 with 50% EU co-funding) who need a qualified consultant to design and execute their international go-to-market strategy.

Export development
Companies that need interim commercial leadership

Organisations facing a gap in senior commercial capability, through growth, transition, or a vacant role, who need someone to step in at CCO or Head of BD level and operate immediately, not after a three-month onboarding.

Interim leadership
Companies seeking board-level commercial experience

Founder-led businesses, PE-backed companies, or owner-managed organisations that need an independent commercial voice on the board with genuine European cross-border experience. Available as non-executive director, advisory board member, or board observer.

Board mandate

How It Works

Simple. Senior. Straightforward.

A first conversation

We talk for 30 minutes. You explain the commercial challenge. I ask the uncomfortable questions. If there is a fit, we define what the engagement looks like.

A mandate designed to fit

Consulting via Freysig, interim leadership, long-term advisory, or a board mandate. Structured to match your situation, your budget, and what the work actually requires.

Execution, not reports

The output is commercial traction: accounts opened, markets entered, deals moved forward. Not a slide deck sitting in a shared folder.

If the problem is real, let's talk about it.

No pitch decks. No discovery calls that lead nowhere. If you have a genuine cross-border commercial challenge and want to discuss how Freysig can help, reach out directly.

benjamin@freysig.com